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Awesome Black-Owned Beauty Brands We Should Always Support

The fashion and beauty industry is vast. There are countless makeup, skincare, and clothing brands that offer various items that beauty and fashion junkies cannot resist.

Karen Cruz
Karen Cruz

The fashion and beauty industry is vast. There are countless makeup, skincare, and clothing brands that offer various items that beauty and fashion junkies cannot resist. However, not many brands cater to deeper skin tones. There are just a few products created for dark skin tones. Fortunately, there are black-owned businesses that provide products for people of color. Yes, products for people of color, by people of color. How wonderful is that?

If you are ready to discover some great makeup and skincare items that are perfect for dark-skinned people, here are black-owned beauty brands to support now and always.


In 2015, Keli Smith started to create a plant-based product line Kaike (pronounced cake) for those with dry, sensitive, oily, and acne-prone skin. Their products' ingredients are organic and simple such as matcha powder, seed oil, and mango butter to make their body cream and lip balm super hydrating. So if you want to say goodbye to dry and dull skin, then be sure to check out their products.

Shani Darden Skincare

Have you ever wished to achieve a glowing complexion and preternatural radiance like Chrissy Teigen, Rosie Huntington-Whiteley, and Laura Harrier? Shani Darden SKincare is perfect for you. Shani Darden is the facialist trusted by Hollywood's clear skin set. She created a curated line of essentials such as  Weightless Oil-Free Moisturizer, Sake Toning Essence, and  Cleansing Serum. Celebrities are in love with her Retinol Reform.

Hanahana Beauty

Do you wonder why everyone seems to adore this beauty brand? Well, Hanahana Beauty provides women of color with handcrafted shea butter sourced straight from Ghana. We all know how powerful shea butter is when it comes to soothing and hydrating the skin. Hanahana Beauty's products are perfect for the cold weather as it gives the skin a glow-up when the brutal winds of winter strike.

OUI The People

Formerly knowns as OUI Shave, OUI the People was built by Karen Young, its founder, with the goal of providing a non-abrasive razor blade to the beauty market. Now, this awesome brand has expanded its body care offerings. They also provide bath soaks, ingrown hair toners, hydrating body gloss, and sheet masks for the bikini line. OUI The People makes sure that everyone's shaving ritual will never be a struggle.

KNC Beauty

KNC Beauty was first introduced to the beauty industry with its all-natural lip mask. Now, this excellent beauty brand can be found on the shelves of famous beauty stores like Sephora and Urban Outfitter's. KNC Beauty also provides a full range of skincare products like their star-shaped retinol eye mask, lip balms, lip scrubs, and sheet masks. Be sure to check out this brand to discover more great beauty finds!

Hyper Skin

This beauty brand's founder, Desiree Verdejo, was inspired to create a solution to treat hormonal acne and hyperpigmentation during pregnancy after she experienced these skincare issues. Her 15% vitamin C serum is formulated with kojic acid, licorice root extract, and turmeric to subdue stubborn dark spots. If you are worried about hormonal acne and hyperpigmentation, then check out Hyper Skin's 15% vitamin C serum!

Epara Skincare

If you are one of those women of color who are willing to spend a lot of money to get your hands on sophisticated formulas, then this luxury skincare line is perfect for you. Ozohu Adoh, its founder, created this line out of her kitchen, but it can now be found at Barney's. The formulas contain African botanical ingredients that can treat skincare issues such as hyperpigmentation and dehydration. Try their brightening night balm and be surprised by the great results.

Buttah Skincare

Buttah's Skincare products are infused with organic shea butter imported from Africa to rejuvenate the skin's natural radiance. So if you are suffering from dry and dull skin, try Buttah Skincare and let it do wonders for your skin.

That’s it? Only 8 brands? Calm down, honey. This is just the first part of our list. There are so many black-owned beauty brands out there, so this is not the end of our list. Stay tuned to discover more amazing beauty brands by people of color.
If you want to get more beauty advice, some hair care tips for dark-skinned women, travel inspirations, food tips, and literally anything that is helpful for people of color, be sure to check out Black Lifestyle.